With the impending exit of big e-hailing player Uber from Southeast Asia, Grab is set to be the “de facto” provider on Malaysian roads. Uber’s exit has obviously left room for other players to come in. Thankfully, other e-hailing services have arrived on to the scene. One of them is MyCar.
MyCar has had such long days developing its origin story. When MyCar started their ride sharing business in Malaysia, they did not have big budget to hire a development team to develop apps, run the back-end server to provide high capacities and redundancy services for ride sharing business! Moreover, MyCar faced more challenge of a very strong local competitor in their territories which dominated market. Competitor force driver need to drive solely for them. How to start the business from a very small budget to recruit drivers, attract and retain passengers without spending significant fund to maintain top level technology. How an elastic technology can help them enter to market within a very short survey and roll out plan. An elastic business plan to help them reduce investment from tech development to server management. Base on business growth to be able manage SMS cost, Map services cost, customize to fulfill local rapid changed ride sharing rules by Government.
Finally the difficulty is solved and turned into opportunity. The MyCar e-hailing system backed by QUp has been a success in the market. MyCar is now the fastest growing e-hailing platform after Grab with 66,000 registered drivers and over 1.2 million customers to date. They have generated RM17 million sales during their first-year operation from 1.8 million jobs completed. The e-hailing service dominates about 10 to 20% of the market share in Malaysia’s e-hailing service industry with most jobs recorded in Klang Valley of about 15,000 per day.
The solution delivered by QUp addressed the key challenges of the E-hailing business. Specifically, it improved end-to-end business processes related to: Server operation, services management, App development, Business operation, Support, marketing caipaign so that they could efficiently:
- Low investment, save huge cost of network, Map, Data Centre and operation expense.
- Partner got strong product proposition to gain market share
- Partner got strong services and marketing proposition via QUp global coverage
- Rapid growth in operation and technology without Capital Costs
- Resiliency and Flexibility for start up
- Scalability to serve rapid growing business
- View real-time results via management reports and dashboards
- Save cash flow and do proper marketing via QUp accumulated experiences
The additional capabilities that were delivered advanced technologies to allow partner attack certain market segment which competitor missing.